I’m sure like us you haven’t been able to
miss the huge rise in gold prices. Many
consumers are routing through their air looms and selling their gold whilst
designers are having to think up new ways of creating pieces that are
affordable for their clients.
We experienced a period of substantial
growth in August and September last
year, with gold prices peaking at $1,895/oz however this was followed by
a sharp price decline which left it at $1,532/oz at the end of the year. In the World Gold Council’s Gold Demand
Trends report for 2011 it noted that the average gold price for the year was
$1,571.52/oz, which was about 28% higher than the 2010 equivalent. Although we are yet to see if Gold prices
will continue to rise at this rate, Thomson Reuter GFMS has forecast that the
average price of gold in the first half of 2012 will be $1,640, rising to
$1,840 in the second half.
One of the reasons we have seen such an
increase in the price of gold is firstly due to investors seeing it as a safe haven
in times of economic concern. They are migrating to gold as it’s seen as a
store of value.
Secondly, due to central banks such as The
Bank of England printing additional money to combat the global economic slump
investors are wary of the risk of increasing inflation. Therefor they are
avoiding interest-baring assets such as saving accounts and bonds and moving
their investments into assets that are seen as inflation linked such as Gold. Gold has become a currency in it’s own right.
You will find that a lot of people in the
trade might highlight that the price of Gold has risen due to increased demand
from developing countries such as China and India. However, this can only
account for a small proportion for the rise as their populations and incomes
have not risen by anywhere near as much as the price of Gold.
Investment is likely to continue to boost
the Gold market this year. This is particularly highlighted in Europe with the
ongoing economic uncertainty in countries such as Greece and Italy encouraging
investment demand.
This is not necessarily bad for the
jewellery industry it just means we have to be aware of the change that is
occurring and adapt this to our clients needs. We have a lot of experience in buying and selling gold for our clients. Something
that we have being doing a lot more of recently due to the noticeable rise in
price.
If you would like a consultation please
contact: Louisa@silksoflondon.com